MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of

breakfast cereal Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in ...

s, headquartered in

Northfield, Minnesota Northfield is a city in Dakota and Rice counties in the State of Minnesota. It is mostly in Rice County, with a small portion in Dakota County. The population was 20,790 at the 2020 census. History Northfield was platted in 1856 by John W. N ...

. It marketed its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operated four manufacturing plants, in

;

Tremonton, Utah Tremonton is a city in Box Elder County, Utah. The population was 7,647 at the time of the 2010 census. History Although the first settlers came to the Tremonton area in 1888, it remained largely uninhabited until just before 1900, when land ag ...

;

Asheboro, North Carolina Asheboro is a city in and the county seat of Randolph County, North Carolina, United States. The population was 25,012 at the 2010 census. It is part of the Greensboro–High Point metropolitan area of the Piedmont Triad and is home of the sta ...

; and

St. Ansgar, Iowa St. Ansgar is a city in Mitchell County, Iowa, Mitchell County, Iowa, United States. The population was 1,160 at the 2020 United States Census, 2020 census. History St. Ansgar is named for the St. Ansgar, patron saint of Scandinavia, a French peop ...

. The company had distribution centers in

Grove City, Ohio Grove City is a city in Franklin County, Ohio, Franklin County, Ohio, United States which was founded in 1852. It is a suburb of Columbus, Ohio, Columbus. The population was 41,252 according to the 2020 Census. History Until the mid-19th century, ...

;

Coppell, Texas Coppell ( ) is a city in the northwest corner of Dallas County in the U.S. state of Texas. It is a suburb of Dallas and a bedroom community in the Dallas–Fort Worth metroplex. Its population was 42,983 at the 2020 census. A small area in the ...

; and

Salt Lake City, Utah Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...

. MOM Brands produced both hot and cold cereals. As of 2012, cold cereals manufactured by MOM Brands accounted for over 75% of its total sales. Most of its cold cereals are similar to cereal brands produced by its competitors,

Kellogg's The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaste ...

and

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

. MOM Brands was bought by

Post Holdings Post Holdings (officially Post Holdings, Inc.) is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice and food ingredient categori ...

in 2015.

History

The company was founded in 1919 as the Campbell Cereal Company by John Campbell, a miller in

Owatonna, Minnesota Owatonna () is a city in Steele County, Minnesota, United States. The population was 25,599 at the 2010 census. It is the county seat of Steele County. Owatonna is home to the Steele County Fairgrounds, which hosts the Steele County Free Fair i ...

. He invented a combination of farina wheat and

malted barley Malt is germinated cereal grain that has been dried in a process known as "malting". The grain is made to germinate by soaking in water and is then halted from germinating further by drying with hot air. Malted grain is used to make beer, whis ...

hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with

Cream of Wheat Cream of Wheat is an American brand of farina, a type of breakfast porridge mix made from wheat middlings. It looks similar to grits, but is smoother in texture since it is made with ground wheat kernels instead of ground corn. It was first ma ...

. In 1927, the company moved production of its cereal to the Ames Mill in

. Nine years later, corporate headquarters were moved to

Minneapolis, Minnesota Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...

, and in 1953, it was renamed the Malt-O-Meal Company. Attempts in the 1940s to market Campbell's Corn Flakes, and in the 1960s to sell State Fair brand

Puffed Wheat Puffed grains are grains that have been expanded ("puffed") through processing. They have been made for centuries with the simplest methods like popping popcorn. Modern puffed grains are often created using high temperature, pressure, or extrusi ...

and

Puffed Rice Puffed rice and popped rice (or pop rice) are types of puffed grain made from rice commonly eaten in the traditional cuisines of Southeast Asia, East Asia, and South Asia. It has also been produced commercially in the West since 1904 and is popu ...

, were abandoned in the face of competition. The company sponsors "Make it with Malt-O-Meal" State Fair Recipe Contests at the Oregon and Arizona State Fairs. In 2002, Malt-O-Meal acquired the bagged cereal business from the

Quaker Oats Company The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. S ...

. In 2007, Malt-O-Meal took part in the "reverse product placement" marketing campaign for ''

The Simpsons Movie ''The Simpsons Movie'' is a 2007 American Animation, animated comedy film based on the long-running animated sitcom ''The Simpsons''. The film was directed by the show's supervising director David Silverman (animator), David Silverman and star ...

'' and packaged one of their cereals, Tootie Frooties, as "

Krusty-O's The long-running television animation ''The Simpsons'' has featured a number of fictional products, sometimes spoofs of real-life products, that have subsequently been recreated by real world companies attempting to exploit the popularity of ''The ...

". The cereal was sold in

7-Eleven 7-Eleven, Inc., stylized as 7-ELEVE, is a multinational chain of retail convenience stores, headquartered in Dallas, Texas. The chain was founded in 1927 as an ice house storefront in Dallas. It was named Tote'm Stores between 1928 and 1946. A ...

stores across America along with other ''The Simpsons Movie'' related products. In 2007, Malt-O-Meal began construction on their new manufacturing facility in

. The building, formerly occupied by

Unilever Best Foods Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

, became the fourth manufacturing facility for Malt-O-Meal. Operations at the plant began in late 2008. In December 2009, Malt-O-Meal acquired the Farina brand of hot cereal from U.S. Mills. Farina was started by Pillsbury in 1898. On February 21, 2012, the Malt-O-Meal Company re-branded as MOM Brandsthe new name is intended to reflect the company's wider product range, while still acknowledging its flagship product through the use of its abbreviation. At the same time, it also announced that it had surpassed

Post Post or POST commonly refers to: *Mail, the postal system, especially in Commonwealth of Nations countries **An Post, the Irish national postal service **Canada Post, Canadian postal service **Deutsche Post, German postal service **Iraqi Post, Ira ...

to become the third largest producer of cereals in the United States. MOM Brands purchased the CoCo Wheats brand from Denny and Kim Fuller on June 30, 2012, while the rest of the company assets except the factory building were sold to Gilster-Mary Lee, a major competitor. The Fullers had become the fourth generation to own and operate Little Crow in 1983. October 11, 2013, MOM Brands announced a reduction in force that would affect approximately 100 employees. Voluntary separations were taken until October 18 and resulted in 35 people applying, but not all were approved. Remaining employees were notified beginning October 25, with 88 employees affected. On January 27, 2015,

announced that it was purchasing MOM Brands for $1.15 billion ($1.05 billion cash and 2.5 million shares of Post Holdings stock). The sale was completed on May 4, 2015. Production of cold cereal continued in the Northfield plant. As of February 2017, Post is continuing the Malt-o-Meal brand.

Hot cereals

*Malt-O-Meal *Chocolate Malt-O-Meal *Oat Fit *Coco Wheats *Maple & Brown Sugar Malt-O-Meal *Creamy Hot Wheat Malt-O-Meal

Cold cereals

* Apple Zings * Berry Colossal Crunch * Blueberry Muffin Tops * Cinnamon Toasters * Chocolate Marshmallow Mateys * Chocolatey Chip Cookie Bites * Cocoa Dyno-Bites * Coco Roos * Colossal Crunch * Cookies and Cream * Corn Bursts * Corn Flakes * Crispy Rice * Frosted Mini-Spooners * Frosted Flakes * Fruity Dyno-Bites * Fruity Stars * Golden Puffs * Cinnamon Golden Puffs * Honey and Oat Blenders * Honey Buzzers * Honey Graham Squares * Honey Nut Scooters *

Marshmallow Mateys Marshmallow Mateys (also known as MarshMateys from the Nestlé cereal company in the UK) is an American brand of cereal produced by the MOM Brands food company located in Minneapolis, Minnesota. The company presented their first line of ready-to ...

* Peanut Butter Cups * Peanut Butter Colossal Crunch * Puffed Rice * Puffed Wheat * Raisin Bran * Scooters *

S'Mores A s'more is a campfire treat popular in the United States and Canada, consisting of one or more toasted marshmallows and a layer of chocolate sandwiched between two pieces of graham cracker. Etymology and origins ''S'more'' is a contraction of ...

Cereal * Tootie Fruities

Other brands

As listed on Malt-O-Meal's site. Most are available regionally or through specific chains. All listed mention their use of natural ingredients, reduced packaging, and/or renewable energy *Sally's Cereals (hot and cold varieties sold in Canada Safeway, Wal-mart and Superstores stores) *Three Sisters cereal (hot and cold varieties, sold only at Whole Foods stores) *Mom's Best Naturals (hot and cold varieties) *Bear River Valley (cold varieties only) *I Love Oats (hot varieties only) * Better Oats (hot varieties only) (most sub-brands available in multiple flavors) ** Oat Revolution ** Oat Revolution Thick & Hearty ** Abundance ** Good 'N Hearty ** Lavish ** mmm... Muffins ** Oat Fit ** Oat Heads ** Raw Pure & Simple ** Mom's Best Naturals *Hearty Traditions (hot varieties only) *Naturally Nora (hot varieties only) Additional brands: * Millville * Cub Foods * Diamond Crystal * Fastco * Flavorite * Foodland * Good 'n Hearty * Hearty Traditions * Hy-Top * IGA (

Store brand A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

) * Mom's Best Natural * Megaroons * Our Family * Richfood *

Shop 'n Save Shop ’n Save was a grocery store chain in the Greater St. Louis market with 36 stores at its peak. The company, headquartered in Kirkwood, Missouri, was a wholly owned subsidiary of SuperValu, based in Eden Prairie, Minnesota. SuperValu a ...

(

) * Smart Menu

References

External links